Sunday, January 20, 2013

Technics: Video: Business to Business and Business to Customer marketing communications show upturn in video use

Some stats on the role of online and email video use.

Technowlb, refWrite Backpage technics newspotter, analyst, columnist

According to Matthew Tomassi of Social Media Guide:

Did you know that video is the fastest-growing digital content category? It's true! 

In fact, consider these eye-opening stats: 

  • 70% of Business2B content marketers use videos
  • 58% of B2B marketers rate videos as the most effective content marketing tactic
  • 85% of Internet Users watch online video
  • There will be 73.3 million mobile video viewers during 2013, up 20% from 2012.


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