Technics: Social Media: Business blunders on the Internet

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Advertising Age via Smart Brief on
Social Media email newsletter (December 12,2k11)
Reposted here by Technowlb
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The year's 10 worst social media meltdowns
A number of brands and celebrities found out this year that all it takes is one slip-up to quickly turn their social media fans into foes. Among this year's biggest blunders: then-U.S. Rep. Anthony Weiner's ill-advised tweets, Gilbert Gottfried's post-tsunami jokes and Kenneth Cole's overreach on tying its products to the "Arab Spring" uprisings. Other big mistakes include a Chrysler ad agency's tweet cursing Detroit's bad drivers, Netflix's failure to secure the Twitter handle for its short-lived Qwikster brand and Ragu's tone-deaf attempt at reaching out to "dad bloggers." Advertising Age (tiered subscription model) (12/12)