Tuesday, February 06, 2007

Technics: Music: Apple's Steve Jobs calls on music recording industry to drop antiprivacy campaigns

MarketWatch sent an email bulletin, "Apple challenges music firms on anti-piracy stance; Jobs offers to sell only songs that are free of digital-rights software locks (Ben Charny. Here's my take on the news.

Yes, Apple's head honcho Steve Jobs has called on the music-recording and music-distributing industries to drop the court trials of scapegoats selected from the file-sharing Person-to-Person (P2P) millions of music lovers/listeners. Steve Jobs' outsp0oken move is also a call to end Digital R+ts Management DRM devices in digitally-downloaded copies of music. The DRMs occur in downloads from iTunes Music Store and infect the songs and operas people consumers want in their iPods.

'Apoppin with Pop Music,
by Owlie Scowlie

This courageous move by Apple's Jobs could be the tilt phenom that could shift music from the Old Capitalism archaic business plans, plans that have actually dragged down the music-recording industry (RIAA, etc), at last, into the New Capitalism of the digital age which has different business plans that are proving increasingly that free non-commercial P2P file-sharing with no commerical transactions is actually selling what the Recording Industry Association of America offers as products. File-sharing listeners often buy a selection of the music they've obtained already by sharing.

Why? Because they want a purer sound from an original digital recording, having been already turned on by the new music they had previously obtained free thru file-sharing. The new way of listening and picking songs for purchase by a consumers' preceding file-sharing is a proces that also gives feedback to the industry regarding what free listening does to produce free-listening choice of the new artists that are worth getting allout professional support. Often these new artists, sorted out for advancement by listeners themselves initially by file-sharing P2P listening, are those who are presently shunned or locked up in the contracts that Big Music parlays; Big Music often refrigerates forever many of the music artists it has "scouted and signed." The musicians get paid a little something precisely to be kept out of the real market, and they're thereby rendered unable to compete with the artists placed on the approved list.

What's happening is that the various industries -- from recording music, to distributing it, to radio music stations, to MTV -- determine taste according to their limited aesthetic judgments based purely on the dollar sign and habits of poor listening according to their own arbitrary values, musical values that are not similiarly valued by people who want to try newbie musicians, not be channeled into hearling only the industries' elites' darlings.

Other musicians are coming from Nowhere as indies by setting up their own free outlets on MySpace and other "social networking" websites, giving their music away, sometimes welcoming paltry donations thru PayPal for instance (these small-fry donors to the independent artists, at least keep the wolf from the door of the musicians in poverty who put out a sound that sparks attention of a listening set of usually freebie-minded fans). Big Music doesn't understand all this, but apparently Steve Jobs does! Thanks, Steve.

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