Moralizing in an Open Christian way, I woud say that maybe Apple choose to "ignore gaming' because it was a lesser moral-technical way of advancing its calling as an edifying yet capitalist company. Maybe somewhere in the brains of the Apple industrial strategists gaming was seen as beleaguered with too much negative repercussions in kids lives. I certainly coud go along with that moralview in our pluralistic society, were that the reason for Apple's demural in designing and producing digital games. On the other hand, I am only interested in the thawt that the briliiant Don Reisinger puts into writing about this (for me) new phenom of this present evil age. But some say gaming improves eye/hand coordination, and trains up good sky pilots for the future (Wars). I dunno. But at least, in my case, intellectual curiosity at age 72 drives me to read Don's work — and pass a tidbit of it on to you, dear refWrite readers. Go the Slashgear website and read the comments! For techies, that;'s surely a treat, with Don as the provocateur of all these responses.

— Technowlb, refWrite Backpage tech newspotting, analyst, and columnist

Haaretz (Oct29,2k10)

Start-up of the week:

Unleashing your inner gamer, without the console

Israeli start-up Playcast is integrating video game software into your home TV, and even moms are now getting hooked on gaming

Gamers – those bleary-eyed, tech-obsessed, gadget-hungry guys and girls who pass endless hours playing video and computer games – make up about 5 percent of the population. Their computer purchases tend to include powerful processors and high-quality graphics software, and they are happy to shell out wads of cash on top-of-the-line video game consoles. But the buck doesn't stop with the equipment....

Slashgear (Oct 28,2k12)

COLUMNS

Why Does Apple Ignore Gaming?

Don Reisinger, Oct 28th 2012 Discuss [19]

Apple finds itself in an extremely enviable position. For years now, the company has been the envy of companies that wish they could generate billions of dollars each quarter on products that make customers drool. Apple is a special case. And it seems that every market it enters, it’s successful in.

That’s precisely why I’m confused by Apple’s seeming unwillingness to jump into the gaming space.

Apple’s iOS platform is rather interesting. Although Apple didn’t really plan it this way, its mobile operating system has become one of the most popular gaming platforms in the world. For years, customers have been turning to their iPhones, iPads, and iPods to play titles. And with each new hardware improvement, developers have been jumping at the chance to increase the playability (and beauty) of their games.

And yet, Apple has done little to acknowledge that. Each year at the Worldwide Developers Conference, Apple invites game companies on stage to show off their new creations for the latest version of iOS, but Apple has balked at portraying itself as a gaming leader. Instead, it simply wants to allow game developers to succeed on its products without truly mentioning its important involvement.

I think that’s a mistake. Apple has become a gaming company, whether the firm wants to admit it or not. And Apple’s success in mobile gaming could very easily translate to success in the console market.

Think about it: whenever Apple launches hardware, customers flock to buy it. When the company unveiled a new iPad Mini recently, it took only hours before the white version’s initial supply was sold out. The iPhone 5 is still on backorder for some models.

"Microsoft, Sony, and Nintendo are coasting"

Right now, the gaming space is ripe for Apple’s involvement. Microsoft, Sony, and Nintendo are coasting without focusing too much on dramatic improvement. Instead, the companies are content with iterative updates that might be appealing to customers now, but won’t be able to hold up over the long-term. After all, the Wii U can match the Xbox 360 and PlayStation 3, but can it really be expected to compete with the Xbox 720 and PlayStation 4?

Apple, meanwhile, has the cash and the know-how to do something special in gaming. The company could deliver a console that bests anything Microsoft and Sony might offer in the coming years. And with the billions in cash it has on hand, it wouldn’t take much for Apple to acquire a developer or two and get quality first-party titles onto store shelves.

And yet, Apple ignores gaming. The company seems content to deliver tablets, computers, smartphones, and music players, and couldn’t care less about consoles.

Hopefully things will change. Apple has all of the ingredients to become a leader in the console market. And its brand recognition is second to none. The company should jump into gaming and start putting pressure on the current competitors. After all, why wouldn’t it want to control another multibillion dollar market?

Author Bio

Don Reisinger is a technology and video game columnist. You can see what he's up to each day on Twitter by following him @donreisinger.

The opinions expressed are those of the author and do not necessarily represent those of SlashGear