Sports: Soccer: Philadelphia; Soccer team studs refuse to wear 'Bimbo' label

Philadelphia soccer fans protest sponsorship deal
Fans of the Philadelphia Union soccer team are up in arms over a sponsorship deal under which players will take the field in shirts emblazoned with the word "Bimbo." The club bagged $12 million in a four-year deal with Bimbo Bakeries USA, an offshoot of a Mexican baked-goods giant, but fans say the pile of cash isn't worth the jeers they'll suffer. "We're going to be [the] laughingstock of the league," complained one Union supporter. The Philadelphia Inquirer (1/12) 


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