Semiotics: Earth Day: photo set on a digital-page, juxtaposed to a text of Earth piety and politix

REALTORS.com photo (above, of course) and text (below)
for a particular Earth Day piety & politics.

The ad's message in textual form (alphabetized, fontized, written!--Roland Barthes); but, so texted, is precisely juxtapositioned to a quite different semiotic-medium (the medium being in this second case the digitization-driven graphics where a specific electrodigitally-designed picture in colours and occupying a specific number of pixels, to attract, "captivate" (Strauss), "shimmer" (Seerveld), "shiver" (Dorothy Day), to stimulate however fleetingly the human perceiver's imagination

Established in 1970 by then Senator Gaylord Nelson, Earth Day began as a nationwide environmental protest against the abuses common with major industries at the time. The concerted effort rallied 20 million people, and led to the organization of the Environmental Protection Agency [USA Federal EPA]. Today, the focus of the Earth Day campaign centers around finding clean sources of energy to help create a healthy and diverse world for generations to come. As a homeowner, making a difference on Earth Day is easy and cost effective.

Keeping in line with the Earth Day campaign’s clean energy iniatitives, take a look at Nicole Maxwell’s list of energy-saving tips to see if there are ways you can cut down on your household energy waste and on your energy bill:

“Happy Earth Day! Today I will be sharing some tips on how to green your home on a budget. If every American home replaced just one incandescent light bulb with an Energy Star bulb, like a compact fluorescent, by some estimates we would save enough energy to light up more than 3 million homes for a year. In the average home, 75 percent of all electricity used to power appliances is used while those appliances are turned off, according to Matt Golden at San Francisco home performance consultant Sustainable Spaces. Think phone chargers, laptops and DVD players. If you’re not using it, unplug it.”

Semiote Analytics, by SeMiOtIkOs

Energy waste can take its toll on the environment and your wallet. Taking a closer look at how energy efficient your home is will undoubtedly save you money over time. What’s better than helping the environment and saving money? Getting paid to do both, of course. The Obama stimulus plan provides credit and incentives for homeowners making green upgrades to their homes. With so many reasons to act now, doing your part is easier than ever.

Next to an Earth Day rhetoric-and-discourse that cites passionately and compassionately the grandeur of the Creator/Creation relation (yes, the spine and underbelly of an ad-worthy rhetoric), including on Earth Day the modally-different law-structures for creation and all creatures, including us humans of course--sphere by sphere, each relation in each societal sphere recognized in its due ("due recognition").

Calendar: April 22, 2009

Back to the digital graphics quoted from REALTORS.com at the top of this page. With this particular ambiguous, fuzzy, hazy near-picturation, but with a blue blue-green sl+tly neon-lit optimism, overlapping near-spheres, even good-cheer, this superb graphic rings true as a vision for an environment-loving society. Yet, it is not just neonlit eye-candy, with its full shine-thru of the sun (or, is it the moon?) as in . One m+t read it as actually a graphics case of "troubled cosmos" format (Seerveld says there are basically only 8 or a dozen of these formats in the whole history of Western art painting).

Lingering a moment, you notice below all its br+t optimism, you notice its troubled sea darkening down where it drains full-darkly into the solid black colour of the bottom sector the graphic, the bottom sector also handsomely (so-aesthetically-sweet electrodigitally) doubles as the background for the poster-label text which reads in two simple lines: Earth Day, and in a second line with a smaller font-type saying, April 22.