Technics: Internet: Whose counting your online clicks? and how!

When you go surfing the WordWideWeb and even the larger Internet of which www. is only the most prominent component, there are many technical means to monitor your moves or, lacking that thoroness, to sample a survey group of sizeable proportions that is most likely to be able to project/predict your most likely moves, statistically speaking. Obviously, if your own internet demographic profile is multiply-marginal, your own choices may not register in the prevailing samples.

Or, your Internet Service Provider (ISP, IP) may be selling your click habits to firms that buy them en masse. Otherwise, your obscurity would then be, perhaps mercifully, preserved--unless you are host to some other means ensconced on your own computer in the form of click-counters' cookies that send out signals as to what you are doing each time you make a move, check an ad, whatever. This is not necessarily bad, depending on your own concerns and privacy values.

MSNBC carries a report by Catherine Holshan, "Who's Counting Clicks, and How -- There are lots of ways to measure Web traffic. Here's a glance at some of the more common approaches " (Apr30,2k7).

A host of companies are doing their level best to keep tabs on how many people are visiting a given Web site, and what those users do while they are there. Some use tags installed on a user's Web browser, while others extrapolate surfing habits from a sample audience. A handful use a combination of several methods. Here's a glance at a range of approaches, with a look at what each has to say about one popular online video site, Metacafe.

Technotes, by Technowlb

Here's the varied list of click-counters and analysts, that Ms. Halshan evaluates as to What, How, Strengths, Weaknesses. Dare I advise readers to click-up her article?

Alexa Internet, owned by Amazon (AMZN)
Compete Inc.
comScore
Google Analytics (GOOG)
Hitwise
Omnitecture (OMTR)
Nielsen//NetRatings (NTRT)
Qantcast

generic - internal server logs
used by individual net companies
to track the traffic that click
onto their own sites